A couple of years ago, my wife and I lived not too far from two steakhouse restaurants (imagine our luck). Interestingly, both erected signs along their footpath advertising curbside delivery service. The idea being: telephone your order ahead of time, park outside the restaurant, and a smiling attendant will deliver your food directly to your car.

A special service, no doubt! But what I found particularly amusing was, being merely 50 metres apart, another restaurant’s advertisement included the words, “The Original”. Two restaurants, in close proximity to each other, promoting the same style of service, in aggressive competition.